Promoting consumption upheaval with influencers

Published Jul 3, 2026

Tridge summary

The Korea Fisheries Association held a field experience event targeting influencers to promote the consumption of abalone, designated as the "Seafood of the Month" for July. The Korea Fisheries Association announced that on June 25, they held a 'Fish(y)-mazing Crew' fan tour in Wando, Jeonnam, introducing abalone production and processing sites. Sixteen participants, including power bloggers and business associates, took part in the event, touring abalone farms and processing plants, and tasting abalone cuisine, thereby experiencing the entire process from production to consumption of abalone. The 'Fish(y)-mazing Crew' is an influencer promotion group operating to inform about the production process, quality, and consumption information of our seafood through online content. In this fan tour,

Original content

The Korea Fisheries Association held a field experience event targeting influencers to promote the consumption of abalone, designated as "July's Seafood of the Month." The Korea Fisheries Association stated that on June 25, they held a 'Fish(y) Amazing Crew' fan tour in Wando, Jeonnam, and introduced abalone production and processing sites. Sixteen participants, including power bloggers and business representatives, took part in the event, touring abalone farms, processing plants, and tasting abalone cuisine, thereby experiencing the entire process from production to consumption of abalone. The Fish(y) Amazing Crew is an influencer promotion team operated to inform about the production process, quality, and consumption information of our seafood through online content. The content produced from this fan tour ...
Source: fisheco.news

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