In Rangamati, Bangladesh, farmers have begun cultivating pineapples earlier in January and February, leading to higher profits as demand for citrus fruits has increased during the Covid-19 pandemic. This shift allows farmers to sell their produce to wholesalers before the pineapple season starts, resulting in higher prices. Last season, Rangamati produced 55,850 tonnes of pineapples on 2,130 hectares of land, with plans to increase arable land this year. The Department of Agriculture has already cultivated pineapples on 730 hectares using ethrel hormones, which accelerates the flowering process, and early cultivation has proven beneficial for farmers.