Retail sales of wine (Italian large-scale retail trade) – Circana data, first 9 months of 2023

게시됨 2023년 11월 5일

Tridge 요약

Retail sales of wine in the third quarter of 2023 showed a 2% increase in sales, but with a 3% drop in volume and a 5% increase in prices year on year. Rosé wines are experiencing the highest growth rate at around 5%, followed by white wines at 3%. Red wines, on the other hand, are showing a slight decline. Despite the declining macroeconomic data and potentially higher prices, the last quarter is crucial for wine sales.
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원본 콘텐츠

Source: Circana data reworked by inumeridelvino.it Retail sales of wine continue to slow down also in the third quarter of 2023, which saw large-scale retail trade record an increase in sales of 2%, made up of a drop in volumes of 3% and a still sustained increase in prices of 5% year on year. The food for thought is no different from what has already been done in the past: in still wines, rosés are growing more than anyone else (from a very limited base), approximately +5%, white ones are at +3% (a little better than the first semester), while the red ones, already weaker and in the past move into slightly negative territory. It is also a question of price: rosé wines and until now white wines have on average been a little less expensive than reds. Sparkling wines maintain a decidedly more sustained trend (+7%) thanks to the still slightly growing volumes, while as regards the average price trend we are approximately at the same levels as still wine, 6% versus 5%. Well, we are ...

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