The rice market on December 12 saw little price fluctuation. High prices persisted due to a lack of new supplies and slow transactions. In several areas, demand for Autumn-Winter rice was low. Export prices for rice ranged from 405 USD/ton for 100% broken rice to 480 USD/ton for 25% broken rice. In 2024, Vietnam achieved significant rice export results, with a total volume and value reaching nearly 8.5 million tons and 5.31 billion USD, respectively, in the first 11 months. The average export price of rice in this period was 627.9 USD/ton, a significant increase from the previous year. The Ministry of Agriculture and Rural Development called on businesses to affirm the identity of their products, maintain quality, and build consumer trust to rebrand Vietnamese rice.