South Korea: Hanwoo meat is popular in Southeast Asian markets

Published 2022년 12월 27일

Tridge summary

A survey by the Rural Development Administration and the Korea Industrial Development Institute found that Southeast Asian consumers in China, Hong Kong, Vietnam, and Malaysia greatly enjoy Hanwoo beef for its taste, flavor, and juiciness. Consumers in Vietnam, Hong Kong, and China particularly like the meat's marbling, while Malaysian consumers prefer its chewy texture. The survey, to be used to establish export strategies and promote Korean beef, also found that Malaysian consumers also like Yangji, a part of the beef often used in Korean street food.

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Original content

Hanwoo beef is also gaining great popularity among Southeast Asian consumers. The Rural Development Administration (Director Jae-ho Cho) announced the results of the ‘Korean Beef Meat Purchasing Propensity Survey’ conducted jointly with the Korea Industrial Development Institute (Director Hoon Baek) for consumers in four Southeast Asian countries. The survey was conducted through one-on-one meetings with 700 consumers using high-end markets (markets) in China, Hong Kong, Vietnam, and Malaysia, which are promising export destinations for Hanwoo meat, from September to October. As a result of the survey, consumers in all four countries gave more than 4.3 points out of 5 points for “good taste and flavor” and “juicy” as the reason why they enjoy eating Korean beef. In particular, consumers in Vietnam (4.44 points), Hong Kong (4.39 points), and China (4.12 points) preferred Hanwoo beef because it is “meat with good intramuscular fat content (marbling).” Malaysian consumers said they ...

Source: Aflnews