Russians began to prefer domestic wine to imported ones

Published 2024년 4월 28일

Tridge summary

Russian consumers are increasingly preferring domestic wines, particularly those from Crimea and the south, as highlighted by a surge in sales by the Simple Group, with a 47% increase in volume and 57% increase in revenue year-on-year. A study by the company indicates a positive perception of Russian wines, with 56% of respondents believing they are of good quality and 62% thinking they can compete with foreign brands. Restaurant chef Alexey Medvedev anticipates a popular trend for southern sparkling and white wines, along with cocktails featuring Russian ingredients, while expert Ulyana Suzdalkina expects a high demand for Crimean wines in the upcoming summer. The Simple Group aims to double its Russian wine portfolio in the next financial year.

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Original content

Russian buyers have begun to choose domestic wine more often, and a trend has emerged towards Crimean and southern producers. Experts interviewed by TASS came to these conclusions. “Now we are seeing a growing trend for Russian wines. At the end of the first quarter, Simple Group’s sales showed a strong increase in demand for sparkling wines of Russian production +76% in units and +70% in money (year-on-year). The category of Russian wines as a whole is growing by 47% in pieces and 57% in rubles,” wine expert, co-founder and vice president of Simple Group Anatoly Korneev told TASS. According to him, a survey they conducted showed that the majority of Russians have a positive attitude towards Russian-made wine. “56% of respondents are confident that domestic wines are of good quality. In addition, more than half of respondents believe that Russian wines can easily compete with foreign brands (62%) and that it is possible to develop a wine culture in Russia (73%). Based on the ...

Source: Kvedomosti