Despite a slump in the U.S. seafood industry in 2023 due to inflation, salmon sales continued to grow, with frozen salmon spending increasing by 3.3% to over USD 672 million. The growth is expected to continue as global fishmeal inventories improve and prices become more competitive. The popularity of salmon is attributed to its ease of preparation, presence in social media trends, and appeal to both baby boomer and millennial demographics. Factors such as its familiarity, presence in grocery store sushi, and the trend of pre-packaged skinpacks also contribute to its increased sales. The industry expects salmon to continue dominating its category in 2024 if promotion and consumer engagement continue.