Norwegian fresh salmon prices have reached a new record of NOK 122.88 (£9.57) per kilo, marking a 3.9% increase over the past week and a 36% rise since the start of the year. Despite the high prices, export volumes remain steady. The US is the primary market driving this demand, with sales to the US on track to double in under four years. However, Norwegian frozen salmon exports and prices have seen a slight decrease.