China: Second Cherry Conference in Jiaxing Sees Frutas de Chile reveal market trends

Published 2024년 12월 23일

Tridge summary

The second Cherry Conference was held at the Jiaxing Haiguangxing Wholesale Fruit Market, with Frutas de Chile presenting new promotional strategies and introducing mascots for Chilean cherries. The company also plans to expand the buyer base, particularly in second- and third-tier cities, aiming to increase sales through first-time buyers and changing the perception of cherries from a luxury gift to a daily fruit. A free online seminar by Frutas de Chile is scheduled for Dec. 26 to provide insights into the 2024/25 Chilean cherry market trends in China.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

On Dec. 16, the second Cherry Conference was successfully held at the Jiaxing Haiguangxing Wholesale Fruit Market in Jiaxing, Zhejiang province. The event featured lectures by several representatives from Frutas de Chile, which garnered significant attention. During the opening ceremony, Iván Marambio, president of Frutas de Chile, was invited to deliver a speech, where he expressed the association’s high expectations for the Chinese market in the 2024/25 season. Claudia Soler, executive director of the Chilean Cherry Committee of Frutas de Chile, then introduced the newly launched mascots for Chilean cherries — 桑桑 (Sāng Sāng), 宾宾 (Bīn Bīn) and 娜娜 (Nà Nà) — through a video presentation. As the mascots transitioned from the video to the stage, Freya Huang, a representative from Frutas de Chile, provided a live explanation of the origins of their names and the inspiration behind their designs. The mascots represent the three most popular Chilean cherry varieties: Santina, Lapins and ...

Source: Producereport