Serasa Experian starts monitoring deforestation on farms in Brazil

Published May 24, 2024

Tridge summary

Financial technology company Serasa Experian is expanding its services to include environmental monitoring of rural properties in Brazil, using satellite images and artificial intelligence (AI) to track socio-environmental criteria, land use changes, and market trends. This move aims to promote sustainable livestock farming and support the democratization of rural credit in Brazil. The company's new service is in line with financial market and government incentives that encourage sustainable practices, such as lower credit rates for those adhering to sustainable practices. This initiative is expected to enhance the efficiency and alignment of rural property management with environmental, social, and governance (ESG) standards.
Disclaimer: The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Traditionally known for its expertise in monitoring the financial health of individuals and companies, Serasa Experian has expanded its area of activity to environmental monitoring of rural properties in Brazil. The company, which is the first and largest datatech in Brazil, promotes access to information every day that drives the democratization of rural credit and the application of ESG criteria in the country. Watch the video below and check out the full interview. According to Joel Risso, director of new Agro business at Serasa Experian, the company now uses cutting-edge technologies, such as satellite images, to monitor rural areas and producers' behavior. Allowing the collection of historical data and the verification of socio-environmental criteria on properties, pasture areas and direct and indirect suppliers. Satellite images offer reliable and safe monitoring, being able to check compliance with the strict socio-environmental commitments defined by companies and sectors. ...
Source: CanalRural
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