Financial technology company Serasa Experian is expanding its services to include environmental monitoring of rural properties in Brazil, using satellite images and artificial intelligence (AI) to track socio-environmental criteria, land use changes, and market trends. This move aims to promote sustainable livestock farming and support the democratization of rural credit in Brazil. The company's new service is in line with financial market and government incentives that encourage sustainable practices, such as lower credit rates for those adhering to sustainable practices. This initiative is expected to enhance the efficiency and alignment of rural property management with environmental, social, and governance (ESG) standards.