Italy: Sicily’s regions promoting the importance of wine quality labels

The ‘Europe for the Senses’ campaign urges the importance of the PDO quality certification through Italy’s Mt Etna and Alto Adige wines. Recently in London, a group of trade professionals gathered for a tasting masterclass to explore the wines of Sicily, part of the ongoing ‘Europe for the Senses’ campaign. The three-year initiative, which launched in 2023, aims to raise awareness of quality European PDO (Protected Designation of Origin) certified wines. By showcasing the unique landscapes of Mount Etna and Alto Adige, the campaign underlines the certification processes that define these Italian regions. The Europe for the Senses campaign, funded by the consortia of Etna and Alto Adige, along with the EU, seeks to educate consumers and trade professionals in the UK and Switzerland about the value of PDO and DOC (Denomination of Controlled Origin) wines. Running until 2026, the campaign aims to highlight the shared commitment to quality and sustainability while exploring the unique ...