Spanish greenhouse cherries are sold in the Netherlands for 75 euros per kilo

Published Apr 10, 2024

Tridge summary

Van Ooijen Citrus, a Dutch company primarily known for cherries, is set to import its first batch of Spanish greenhouse cherries, with a total of 12 cassettes weighing 1.5 kilograms each, priced at 75 euros per kilogram. This initiative aims to bridge the market gap during a period of global cherry scarcity following the early conclusion of the southern hemisphere's cherry season. Despite the high price, which includes a transport cost of 20 euros per kilogram, the company sells these cherries by prior request and by the kilo, not aiming for profit. Lucien Reuter, a company representative, expressed skepticism about the potential market growth for greenhouse cherries in Spain, citing high costs and weather-related risks such as frost and hail.

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Original content

This week, the Dutch company Van Ooijen Citrus will receive its first batch of Spanish greenhouse cherries, reports the electronic publication HortiDaily. The fruits will not be many - only 12 cassettes of one and a half kilograms each are expected to arrive in the Netherlands. However, according to company representative Lucien Reuter, they are "simply necessary" for the market. Despite the word "citrus" in its name, Van Ooijen Citrus has become a real cherry specialist. "Between the 12th and the 17th week (from the beginning of the year - note ed.) cherries are few, then there are no affordable fruits anywhere in the world. The cherry season in the southern hemisphere has ended 5 weeks early. Greenhouse fruit from our Spanish supplier fills this gap," explains Reuter. However, he points out that these cherries "are not for everyone". The company sells them only by prior request and by the kilo, not by the cartridge. Their price is fixed at 75 euros per kilogram, and the fruits ...

Source: Sinor