Spanish ham should look to the United States, Canada, Japan and Australia for its future exporter

Published Feb 25, 2021

Tridge summary

An online conference by the World Ham Congress brought together over 250 attendees to discuss the current state and future directions of the Spanish ham industry. The industry, which saw exports exceed 458 million euros in 2020, is looking to expand into new markets such as the United States, Canada, Japan, and Australia, as well as South Korea, with which trade agreements are being signed. The COVID-19 crisis has affected the consumption of Spanish ham, especially in the hospitality industry, but the industry is using this time to reflect and adapt. Online shopping has surged during the pandemic, with 74% of online buyers planning to continue this trend.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

"The United States, Canada, Japan and Australia are the main markets to which we must pay attention for the future" is one of the statements made in the conference "The current market for ham in Spain: Recovering normality", organized by the World Ham Congress. It was online, gathering more than 250 attendees. Jaime Palafox, agri-food expert in international affairs, has addressed the situation of foreign markets. It has focused on "new markets that can add to the already successful exports of Spanish ham, which exceeded 458 million euros in 2020". He has indicated that “the United States, Canada, Japan and Australia are the main markets to which we must pay attention in the future; It is also important to be attentive to those countries with which trade agreements are being signed, such as South Korea ”. Julio Tapiador, president of the Organizing Committee of the World Ham Congress, acknowledges that "the COVID-19 crisis has caused a significant decrease in the consumption of ...

Source: Diario del Campo