In November, the Greater São Paulo wholesale market saw a mixed trend in meat prices. Pork prices increased by 4.2% to R$ 10.76/kg, driven by higher demand from wholesalers. Beef protein prices remained stable, with the matched carcass selling for R$ 19.45/kg, a 0.6% increase. Conversely, chicken meat prices fell by 1.5% to R$ 7.52/kg due to increased supply. This shift in pricing has led to pork becoming less competitive compared to both beef and chicken.