"Success of the 'Vietnam-Gyeongnam K-Food Pop-up Store'"

Gyeongnam Province (Governor Park Wan-su) held the first-ever "Gyeongnam K-Food Pop-up Store" event in Vietnam, which led to the signing of letters of intent for exports worth $1.6 million. Gyeongnam Province, in collaboration with the Gyeongnam Regional Office of the Korea Agro-Fisheries & Food Trade Corporation (aT), hosted the "2025 Vietnam-Gyeongnam K-Food Pop-up Store" event at the Lotte Mall Seo-ho branch in Hanoi for eight days, with the participation of 14 Gyeongnam agricultural and food exporters. The event concluded successfully on the 9th. Gyeongnam Province aimed to check the market response of Gyeongnam agricultural and food products among Vietnamese consumers and promote the brand. Vietnamese consumers were invited to sample various Gyeongnam agricultural and food products, and their opinions were collected through interpreters. Participation in a survey using QR codes was also encouraged. Viral marketing through SNS verification events led to a large number of ...