Top five favorite winter fruits of Ukraine: Tangerines have overtaken bananas, but what about apples?

Market & Price Trends
Published Mar 28, 2024

Tridge summary

In Ukraine, the winter of 2023/24 saw a notable shift in consumer fruit preferences, with tangerines overtaking bananas as the second most popular winter fruit, following apples which remained at the top despite a slight decrease in consumption due to competition from citrus fruits. Tangerine consumption in December 2023 even doubled that of bananas, highlighting their growing popularity. The majority of tangerines are imported from Turkey, accounting for 85% of Ukraine's imports of the fruit, while bananas, now third in preference, mainly come from Ecuador. Other fruits like oranges, clementines, lemons, persimmons, pomegranates, kiwis, avocados, and table grapes are also primarily imported, indicating Ukraine's reliance on international sources for its winter fruit supply, with Türkiye and Egypt being significant suppliers for oranges.
Disclaimer: The above summary was generated by a state-of-the-art LLM model and is intended for informational purposes only. It is recommended that readers refer to the original article for more context.

Original content

EastFruit analysts draw attention to an interesting feature of the Ukrainian market - recently, in winter, the preferences of the country's consumers have changed sharply in favor of the increasingly popular fruit, which is the tangerine. In the winter of 2023/24, for example, the volume of consumption of tangerine in November-February confidently exceeded the volume of consumption of banana, which is the perennial leader among all fruits in terms of annual import volume. Moreover, in December 2023, tangerine consumption was twice as high as banana consumption. However, don’t forget about local fruits. What about the consumption of apples and other local fruits in winter? According to estimates by Andriy Yarmak, an economist at the investment department of the Food and Agriculture Organization of the United Nations (FAO), in winter, about 40-45 thousand tons of fresh apples are consumed fresh in Ukraine every month. “Apple consumption has less pronounced seasonality than tangerine ...
Source: Eastfruit
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