Ten o'clock news report | The annual meeting of the Technical Committee of the Baijiu Division of the China National Wine Association was held; Guizhou will issue baijiu consumption vouchers; Heineken will move production to Ceará, Brazil.

Published Dec 5, 2025

Original content

01 The annual meeting of the Technical Committee of the Baijiu Branch of the China Liquor Association was held On December 3, the 2025 annual meeting of the Technical Committee of the Baijiu Branch of the China Liquor Association, hosted by the China Liquor Association and organized by Shaanxi Xifeng Liquor Co., Ltd., was successfully held. At the meeting, Song Shuyu, President of the China Liquor Association, pointed out that the Chinese baijiu industry must adhere to the development concept of "raw material protection as the foundation, ecological protection as the barrier, and industrial synergy as the path" in order to achieve a harmonious and perfect "Qing Jiao beauty." First, raw materials are the "gene pool" of baijiu flavor. "The material is for human use, and the method changes with the material," only by deeply understanding the characteristics of the raw materials can the perfect "Qing Jiao beauty" be achieved. Second, the "first workshop" must be protected with green ...
Source: Foodmate

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