The 2024 China's First Brandy Technology and Quality Development Conference was held in Yantai City, aiming to explore the development trend, technological innovation, and quality control of the brandy industry. The Chinese alcoholic drinks association and the Yantai Huangbohai New District Management Committee organized the conference, bringing together experts, scholars, and corporate representatives to discuss the future of the industry. Yantai was officially recognized as 'China Brandy Capital' and was awarded a plaque by the China Alcoholic Drinks Association. The conference emphasized the importance of technological innovation and brand building in improving product quality and competitiveness.