The article highlights the unique sour cherry variety from Újfehértó, Hungary, which has gained recognition as a Protected Geographical Indication (PGI) by the European Union. This variety is known for its distinct taste and qualities, largely due to the region's climate, soil, and expert knowledge. The EU PGI status not only signifies the product's link to its geographical origin but also promises consumer protection against misuse. Products bearing the PGI logo are required to meet specific production standards, leading to higher selling prices. Since 2008, Újfehértó has celebrated its cherries with an annual festival, and the EU has protected the geographical indication for Újfehértó sour cherry brandy since 2014. The article also mentions that the Ministry of Agriculture is processing 19 new geographical indications for agricultural products and foodstuffs.