The article outlines the efforts of the Iranian government, as led by Deputy Minister Mohsen Shiravand, to address the high prices of protein products, particularly red meat, in the country. This is being tackled through a combination of domestic supply increases and imports, with the Ministry of Agricultural Jihad working closely with private sector partners and national unions to ensure market stability and fair pricing, especially ahead of major religious holidays. The article also touches on the challenges of smuggling and the role of the Livestock Affairs Support Company in facilitating imports. Additionally, it mentions the availability and pricing of chicken, the market distribution of protein products, and the unique market regulation model used in Tehran, as well as the government's efforts to balance banana imports with apple exports to control market fluctuations.