The European strawberry season is off to a rough start

Published Mar 21, 2023

Tridge summary

Strawberry growers in Spain, Italy, and Greece are experiencing challenges due to extreme climate changes in the southern hemisphere. Unusually warm weather at the end of last year caused strawberries to bloom earlier than expected, leading to a surplus. However, a cold front in mid-January interrupted the ripening period and caused a crop shortage. The situation is expected to persist for at least another five days. The variety 'Florida Pearl' is being launched in Huelva, Spain, and the 'Inspire Matera' variety is becoming popular in southern Italy. The season is causing difficulties for growers due to the inability to determine the harvest date, leading to extreme volume and price fluctuations.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Extreme climate changes in the southern hemisphere are causing serious difficulties for strawberry growers in Spain, Italy and Greece. The frost in mid-January interrupted the ripening period of sensitive fruits. At the same time, the expected quantity will be available in adequate quality - KÖLLA reported on the developments in this year's market report. At the end of last year, Spain, as well as Italy and Greece, experienced relatively warm climatic conditions compared to previous seasons. As a result, strawberries began to bloom earlier than planned. Already at the end of December and beginning of January, relatively high available quantities were registered in the cultivation districts. A cold front broke through in mid-January, and the night temperature of around 2 °C prevented the fruits from ripening. As a result, there was a crop shortage in all three areas. We currently expect this situation to persist for at least another five days. If "normal" temperatures develop in ...

Source: AgroForum