The article explains the factor contributing to the significant increase in the price of oatmeal in Russia, beyond 80 rubles per 1 kg, for the first time. According to Vladimir Petrichenko, the general director of the analytical company ProZerno, the primary cause is a general surge in prices for cereals and grain, including buckwheat, experienced in the country. Although grain prices have already peaked, Petrichenko does not anticipate further substantial increases.