The inaugural Berry Business Forum in Serbia on October 6 focused on key issues for growers, including market trends, breeder's rights, climate change, and finance opportunities. The event was a knowledge sharing and networking platform. Blueberry production in Serbia has seen a surge due to its post-harvest ease and longer shelf life. The conference underscored the importance of assistance from the USAID competitive economy project and the Netherlands Embassy in enhancing berry fruit production in Serbia. It also emphasized the need to meet retail chain standards for quality and the formation of cooperatives for effective market presence. The second day of the forum included field visits to Agrobel and the Horti Center.