The inaugural shipment of the 'Cherry Express' service for the 2024-2025 season has arrived in Hong Kong, carrying 900,000 boxes of cherries from Valparaíso, Chile. The cargo was delivered to Guangzhou, China, the primary destination for Chilean cherries, which accounts for 90% of the country's cherry exports. The 'Cherry Express' service represents the efficiency of Chile's logistical operations and the collaboration within the production chain, aiming to enhance the market position of Chilean cherries in Asia. The 2024-2025 season is anticipated to set a record for cherry exports, fueled by the product's popularity and cultural significance in China.