The European Union olive oil sector is expected to remain profitable if production systems are transformed to intensive and highly mechanized ones, says a report. The sector faces challenges such as unusual weather conditions, water scarcity, diseases, labor shortage, and rising production costs. However, consumption is expected to increase in Portugal and the rest of the EU. The trade position is projected to improve, with increases in net exports in Spain, Greece, and Portugal by 2035. Product differentiation could help mitigate price competition in the global market.