The 2024/2025 Spanish lemon campaign has started with high demand and prices due to a smooth transition from the South African season and a challenging year of excessive production in the past. This year, Spain expects to produce 1.2 million tons of lemons, though volumes have dropped by 21% compared to the record harvest of the previous campaign. The start of the season is promising due to the early end of the South African season and the anticipated delay in the Turkish lemon harvest, which is expected to be 20-25% smaller. However, the high prices paid for overseas lemons compared to Spanish and European products remains a mystery and is a concern for the industry.