Major General Ashraf El-Sharkawy chaired a meeting of the Olive Specific Council to tackle challenges in Egypt's olive sector and boost exports. The meeting, involving key agricultural figures, aimed to enhance cooperation between public and private sectors to improve production, manufacturing, and export standards. Objectives included identifying sector challenges, enhancing worker skills, and ensuring international standards compliance. The Council emphasized creating a market trends database, promoting Egyptian trademarks, and utilizing Egypt's International Olive Council membership for knowledge exchange. Additionally, the article highlights the importance of international conferences for global marketing and raising awareness of olive oil's health benefits through educational programs.