The Protected Geographical Indication (PGI) Salchichón de Vic has seen a 94% increase in EU exports in 2019, with new markets including the Czech Republic, Austria, and Italy, despite a 79% drop in the UK due to Brexit. Third-country exports rose by 98%, aided by markets like Japan. The Regulatory Council has modernized the product's corporate image and launched social media accounts to capitalize on the positive international reception. The product is made from selected pork meats, salt, and black pepper, with six companies in the Plana de Vic region participating in its production.