Tajikistan is becoming known for its strawberry cultivation, especially in greenhouses in the northern regions, due to its unique climatic conditions and varied microzones. The retail price of strawberries in Khujand has significantly dropped due to increased supply, ranging from 297 somoni to 80 somoni per kg in a short period. Despite the price drop, farmers are still making substantial profits as strawberry prices in Tajikistan are higher than in EU countries. The lack of deep-frozen berry enterprises in Tajikistan presents an investment opportunity for the future, particularly for exporting frozen berries to EU countries during the off-season.