Spain is experiencing a change in consumer shopping habits due to a significant rise in food prices, particularly fruits such as watermelons, melons, and peaches, which have seen an annual increase of 18.7% and 3.2% respectively in April 2022 compared to the previous year. This inflation, the largest in 28 years, has led to modifications in purchasing habits with 62% of consumers adjusting their purchases to match their income, and a shift towards less expensive fruit like bananas or apples. The high prices of summer fruits are attributed to production drops and increased costs for farmers, with some areas experiencing up to 90% losses in crop yields. The Spanish Ministry of Agriculture, Fisheries and Food (MAPA) has noted the significant increase in the average price at origin for these fruits in 2022 compared to 2021.