In April, fruit prices in Spain experienced a significant increase, with watermelon and melon seeing an 18.7% and 3.2% rise respectively compared to the previous year, contributing to a 10.3% increase in overall fruit prices. This surge in food prices, marking the highest in 28 years, has led to changes in consumer habits, with 62% of consumers adjusting their purchases to afford able options, including opting for cheaper fruits or avoiding high-priced ones. The decrease in fruit sales, by 4.6% for the first four months of 2022, is attributed to various factors such as production shortfalls, reduced imports, and increased production costs, which have led to concerns about the sustainability of price levels and the potential impact on consumption.