The wine industry joins a European campaign to defend its culture

Published Sep 30, 2024

Tridge summary

The Spanish wine industry has launched the 'VitaeVino' campaign in collaboration with agricultural organizations, wineries, regulatory councils, and cooperatives, aiming to promote wine culture and the right to moderate consumption across a dozen European countries. The campaign seeks to gather support from citizens, workers, and political representatives, emphasizing that its goal is to protect, not sell, the culture. With Spain being the third largest wine exporter in the world, the industry highlights its economic significance, generating 4% of the country's GDP and supporting 400,000 jobs. The campaign will be officially launched in various European countries and will include an event at the European Parliament.

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Original content

The Spanish wine sector presented this Monday in the Congress of Deputies a campaign that will extend to a dozen European countries, to gather support in defense of the wine culture "and the right to enjoy it" in moderation. The agricultural organizations, the wineries, the regulatory councils of the denominations of origin, the interprofessional (OIVE) and the cooperatives have announced the initiative, called "VitaeVino", in an event supported by representatives of the Cortes Generales of all political groups. The campaign begins this week with the collection of signatures and documents such as videos or testimonies of citizens, focused on a declaration for the support of the wine culture and heritage. It also claims the right to enjoy wine in moderation and within a healthy lifestyle. The objective is to gather the support of "wine lovers", workers and especially political representatives; Its promoters have stressed that the aim of this action is not to sell, but to protect a ...

Source: PEefeagro