The Wine Interprofessionals of Spain and Portugal celebrate their closing campaign with more than 100 million hits

Published Nov 22, 2024

Tridge summary

The article celebrates the success of the joint campaign 'A Shared Passion' by the wine interprofessionals of Spain (OIVE) and Portugal (ViniPortugal), which concluded with highly attended events in Madrid and Porto. Over three years, the campaign has proven effective in positioning Iberian wines as a high-quality and versatile product in Europe, reaching over 100 million consumers through various advertising strategies. The campaign's efforts included 22 study trips for specialist journalists, social media engagement, and industry events, all funded by the European Union. The conclusion of the campaign was marked by the presence of Masters of Wine and discussions on the campaign's impact on the sustainable development of municipalities, emphasizing the importance of the wine industry to the economy, society, and environment of Spain and Portugal.

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Original content

The wine interprofessionals of Spain (OIVE) and Portugal (ViniPortugal) have celebrated the closing of their ambitious joint campaign A Shared Passion with emblematic events in Madrid and Porto. For three years, this initiative has managed to position Iberian wines as a benchmark of quality and versatility in Europe, reaching more than 100 million consumers through advertising in airports, train stations, actions with opinion leaders, digital content and exclusive events. The closing event in Spain took place on the iconic Calle Alcalá in Madrid, while in Portugal, the World of Wine (WOW) in Porto was the perfect setting to present the achievements of this international collaboration. Both ceremonies were very well received by the press and the wine sector, highlighting the impact of the promotional actions that reached more than 79.2 million travellers in key transport infrastructures. Highlighted results The campaign included 22 study trips, taking 150 specialist journalists to ...

Source: InfoAgro