The Wine Interprofessionals of Spain and Portugal celebrate the end of their joint campaign with more than 100 million hits

Published Nov 22, 2024

Tridge summary

The joint campaign 'A Shared Passion' by OIVE and ViniPortugal, running for three years, has successfully promoted Iberian wines in Europe, reaching over 100 million consumers through various strategies including airport and train station advertising, digital content, and exclusive events. The campaign, funded by the European Union, also emphasized the wines' sustainability aspects, with a total reach of over 79.2 million travellers through transport infrastructures. It also included 22 'study trips' for specialised journalists, social media engagement, and sustainable messaging, positioning Iberian wines as a symbol of quality and versatility.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

For three years, A Shared Passion has shown European consumers the quality and unrivalled versatility of Iberian wines The wine interprofessionals of Spain (OIVE) and Portugal (ViniPortugal) have celebrated the closing of their ambitious joint campaign A Shared Passion with emblematic events in Madrid and Porto. For three years, this initiative has managed to position Iberian wines as a benchmark of quality and versatility in Europe, reaching more than 100 million consumers through advertising in airports, train stations, actions with opinion leaders, digital content and exclusive events. The closing event in Spain took place on the iconic Calle Alcalá in Madrid, while in Portugal, the World of Wine (WOW) in Porto was the perfect setting to present the achievements of this international collaboration. Both ceremonies were very well received by the press and the wine sector, highlighting the impact of the promotional actions that reached more than 79.2 million travellers in key ...

Source: Cuaderno Agrario