Every year more than 1.7 million tons of birds are produced in Spain, to which are added imports from other countries. Only in the three summer months more than 120 million copies are consumed, with roasted or fried chicken as the protagonist, along with grilled turkey fillets as a rising dish and the recovery of traditional recipes with native birds, such as the quail
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Behind the figures, with an average consumption per person of 14 kg of poultry meat per year, there are many stories that revolve around the most demanded product in our country. Avianza (avianza.org), the Spanish Interprofessional Association of Poultry Meat, has carried out an online study on the profile of consumers in our country of this type of product, where it is reflected that choosing a good product, cooking it, serving it and consuming it is one of the greatest delights for anyone, regardless of age, gender or marital status. These are the main conclusions of the study: Family consumers: from tradition to healthy experimentation Many family celebrations in Spain are accompanied by a delicious gastronomic proposal with native poultry meats. Consumers' preferences revolve around chicken and turkey meat for its versatility, price and success in the menu of the week. They also value the possibility of taking advantage of all parts of the product and are very receptive to the ...
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