The article discusses the dynamic of ginger prices in the US market, highlighting the impact of the new Chinese crop and the effects on farmers' decisions to shift to more profitable crops. It introduces Joseph Hymel of Happy Veg, a company actively sourcing Peruvian ginger for its superior quality and flavor, which is mainly exported to the US and Europe, particularly the Netherlands. The article also mentions the challenges in logistics and the transportation of perishable products, including ginger, from Chile and Argentina. Additionally, Happy Veg also sources other superfoods like cold-pressed ginger, turmeric, and lime juice.