Three-Year Results: Double-Digit Growth in Ice Cream Sales in Kazakhstan Driven by Innovation and Product Differentiation

Published Feb 2, 2026

Tridge summary

Kazakhstan’s ice cream market is undergoing rapid transformation: new players are entering the industry, consumer expectations are rising, and competition is intensifying. Yet for several years, Shin-Line has been setting the pace for the entire sector, posting record-breaking results and expanding beyond the domestic market. What has made this possible, and what lies behind this growth? We spoke with Dmitry Dokin, Chairman of the Board of Directors of Shin-Line, to find out.

Original content

Last year was a record-breaking one for Shin-Line, with production volumes reaching a new level. Which key performance indicators would you highlight, and what enabled the company to achieve these results? Last year was truly a record year for Shin-Line. Our dynamic growth began back in 2023 following the launch of additional production capacity at our new ice cream factory in Almaty. At that time, production volumes increased by 22% compared to 2022. In 2024, we further increased output by 24% in tonnage, and 2025 marked a new record with growth of 28% in physical volume. At the same time, ice cream sales in the Kazakhstan market grew at an even faster pace, reaching 31% and exceeding overall market growth. The key performance indicators we highlight are the sustained increase in physical output, higher capacity utilization, and a significant reduction in product shortages during peak demand periods. A major factor behind this success was the launch of a large, modern ...

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