The Moroccan Association of Fruit and Vegetable Exporters (APEFEL) announced its plans to double tomato exports. Exports will be directed to new markets, including the African market, where Moroccan tomatoes have gained popularity. Between 2021/2022, Morocco's tomatoes had a 19% increase in exports compared to the previous harvest. There were more than 670,000 tons of tomatoes. Moroccan growers plan to capitalize on the production crisis in Europe by responding to the growing demand for tomatoes while maintaining “high-quality products at affordable prices for consumers,” says President of the Moroccan Association of Fruit and Vegetable Exporters Laraisse Esserghini. However, the water crisis in Morocco poses a challenge for the local production of water-intensive crops, such as tomatoes, for example.
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The Moroccan Association of Fruit and Vegetable Exporters (APEFEL) announced its plans to double tomato exports. Exports will be directed to new markets, including the African market, where Moroccan tomatoes have gained popularity. Between 2021/2022, Morocco's tomatoes had a 19% increase in exports compared to the previous harvest. There were more than 670,000 tons of tomatoes. Moroccan growers plan to capitalize on the production crisis in Europe by responding to the growing demand for tomatoes while maintaining “high quality products at affordable prices for consumers,” says President of the Moroccan Association of Fruit and Vegetable Exporters Laraisse Esserghini. However, the water crisis in Morocco poses a challenge for the local production of water-intensive crops, such as tomatoes, for example. Esserghini argues that Morocco has quality agricultural ...
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