The article highlights the concern over rising tomato prices in Morocco, with the cost per kilogram ranging between MAD 13 and MAD 16, impacting citizens' purchasing power. The high prices are due to poor supply, attributed to decreased tomato yield in the Souss-Massa region due to low temperatures. The Moroccan Federation of Fruit and Vegetable Producers and Exporters is set to make a decision on prices and supply at the end of February, following discussions with producers and exporters to address market supply and price concerns. Additionally, the article mentions Morocco's leading position as a tomato exporter to EU countries, near surpassing Spain's exports, as reported by FreshPlaza.