UC Davis signs new international strawberry licensing agreements in United States

The University of California, Davis (UC Davis, USA) has reached new agreements to license more than a dozen of its world-renowned strawberry varieties to growers in countries around the world. The agreements ensure that nurseries and fruit growers in Mexico, South America, Europe, Asia and the Middle East have access to all available varieties developed by the UC Davis Public Strawberry Breeding Program. Strawberry plants developed at UC Davis produce about 60% of all strawberries consumed worldwide. UK-based Global Plant Genetics, or GPG, will add 15 heirloom varieties of UC Davis plants to its existing portfolio in China, South America, Europe, the Middle East and North Africa. GPG, which has been a UC Davis licensee since 2018, is overseeing the licensing of a dozen of the newest varieties developed by UC Davis in these markets. For its part, Fresa Forteleza, or F2, is the new master licensee of the heirloom varieties in Mexico. Since 2020, the San Diego-based company has been ...