Organic berries were the highest-selling organic products in the US in 2023, generating $1.66 billion in sales and growing at a rate of 6% annually. The total sales of organic products in the country reached $9.6 billion, marking a 1.6% increase from the previous year. The State of Organic Produce 2023 report also revealed that organic bananas were the most sold organic product by volume, followed by berries. Despite facing challenges such as regulations and working conditions, organic apples and avocados saw a decrease in sales but maintained a high price premium over conventional counterparts.