In 2024, meat sales in the United States reached a record $104.6 billion, with a 2.3% increase from the previous year, as reported by the Meat Institute and FMI — The Food Industry Association. The Power of Meat report reveals that nearly all American households (98%) purchase meat, with 73% believing it to be a healthy choice. Protein intake is important to 90% of Americans. Meat is included in over 90% of home-cooked dinners. The sales value of beef, chicken, and fresh pork were $40.1 billion, $19.5 billion, and $8.4 billion respectively, with beef seeing a 9.7% increase in value and chicken experiencing a 2.9% rise in volume sales. Overall, meat sales continue to dominate the supermarket's fresh produce section.