The U.S. pork loin focus of promotional efforts in Hong Kong

Published Jul 4, 2021

Tridge summary

The National Pork Board has initiated a campaign to promote U.S. pork loin in Hong Kong, partnering with the city's second largest fast-food restaurant chain, Fairwood, for a thick-cut pork loin campaign running from May to August. Additionally, the United States Meat Export Federation (USMEF) has introduced U.S. pork cutlet items at Fairwood and highlighted a Japanese restaurant, Gyu-katsu tonkatsu, on social media, which is expanding to a second location in Hong Kong. USMEF is also using social media to improve the perception of U.S. pork in Hong Kong through a video featuring influencers 'Meat Dee and Natalie' who discuss and demonstrate recipes using U.S. pork butt and belly.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

U.S. pork loin is taking center stage as the featured product in promotions at a fast-food restaurant chain and at a new Japanese restaurant in Hong Kong. Funded by the National Pork Board, the thick-cut campaign is the result of a partnership with Fairwood, the second largest fast-food restaurant chain in Hong Kong. USMEF worked to develop U.S. pork cutlet items on Fairwood’s lunch and dinner menus, as well as its special takeout menus. The campaign, which began in May and runs through August, is expected to be a boost for U.S. pork loin. A separate effort to promote U.S. pork loin featured USMEF using social media to call attention to the Gyu-katsu tonkatsu restaurant, a Japanese business that in February opened its first location in Hong Kong. The restaurant is opening a second ...

Source: Usmef