USA Rice has extended its marketing efforts in Europe to include Norway, targeting the country's high-income demographic and growing interest in Japanese and Korean cuisine. In a partnership with a local importer, USA Rice executed a campaign across ten Bambus sushi outlets in Oslo and surrounding areas, featuring vibrant posters that highlight the quality and sustainability of U.S. rice. The posters include QR codes directing users to the importer's website, aiming to boost sales. Additionally, USA Rice created promotional materials for the importer's sales team to assist them in presenting the benefits of U.S. rice to foodservice buyers. The campaign, which saw success, has sparked the organization's interest in devising more ways to support U.S. rice importers in the region.