Vietnam and Tra Vinh Province build an export mango brand based on geographical indication.

The main mango varieties in Tong Ta province include Helu Mango, Jizhu Mango, and Qingpi Elephant Mango, which are mainly distributed in Gaolingfang, Anyou Township, Qingxing Township, and other areas. The current consumption ratio is: 28% for the domestic market, approximately 70% for border trade exports, and 5% to 7% for legitimate trade exports. To meet export demand, the province has developed over 10,000 hectares of mango planting areas with approved codes (353 codes), and there are hundreds of packaging and initial processing enterprises serving legitimate trade exports. Most orchards produce according to the Vietnam Good Agricultural Practices (VietGAP) standards. An important prerequisite is the combination of geographical indication registration and planting area code management. In 2019, the Intellectual Property Office issued geographical indication registration certificates for Jizhu Mango and Ji Mango in Gaolingfang and surrounding areas. In Anyou Township, the Helu ...