Vietnamese lychees become familiar to Thai consumers

Published Jun 24, 2024

Tridge summary

A program to promote Vietnamese lychees to Thai consumers was launched at Centralworld commercial center in Bangkok. The initiative, the seventh of its kind, is aimed at enhancing the trade relationship between Vietnam and Thailand, with a goal of reaching 25 billion USD in bilateral trade by 2025. The event, which runs from mid-June until early July, is organized by Tops supermarket, a subsidiary of Central Retail Corporation, and involves participation from the Vietnamese Embassy in Thailand. The embassy also plans to export other Vietnamese fruits like avocado, rambutan, and passion fruit to Thailand.

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Original content

A programme to promote Vietnamese lychees to Thai consumers was opened at Centralworld commercial centre in Bangkok, Thailand on June 21. Speaking at the event, Vietnamese Ambassador to Thailand Pham Viet Hung expressed his pleasure to see Vietnam's high-quality lychee products promoted in Thailand, adding he believes that Vietnamese products’ quality will satisfy demand of Thai consumers. The ambassador emphasised that Vietnam and Thailand are each other's major trading partner, and facilitation of Vietnam's exports to Thailand is crucial to enable the two countries to realise the goal of 25 billion USD in bilateral trade by 2025. Jariya Chirathivat, Deputy General Director of Business Development and Operations of Central Group, said that the Tops supermarket chain, a subsidiary of Central Retail Corporation, organised the event to promote lychee from Vietnam. The event, the seventh of its kind, will run from mid-June until early July at 32 Tops Food Hall and Tops Market stores ...

Source: WTOCenter