Vietnam's pangasius industry, with annual exports valued over $1 billion and China being its largest market, is facing growing competition from domestically produced snakehead fish in China. Despite the challenges, pangasius remains popular in China due to its affordability and widespread use in cooking. However, China's production of 800,000 tons of snakehead fish in 2024, with 40% allocated to processing facilities, is replacing imported pangasius. To maintain their position in China, Vietnamese exporters are encouraged to innovate, improve quality, reduce costs, and meet stringent food safety standards. The industry is projected to reach $2 billion in exports for 2024.