In Q1 2025, Vietnam's shrimp exports to the EU surged by 33% to over $107 million, fueled by rising consumer demand and strategic use of EVFTA incentives. Whiteleg shrimp dominated exports, making up 81% of the total value, with tiger shrimp also growing. The EU's diverse market, valuing shrimp for its nutritional benefits, particularly favors ready-to-eat products. Key markets like Germany, Belgium, the Netherlands, and France experienced notable growth. To maintain this trend, VASEP recommends enhancing processing capabilities, expanding farming, boosting national branding, and leveraging digital marketing. With US tariff uncertainties, the EU remains vital for Vietnam's shrimp industry in 2025.