In 2023, Vietnam witnessed a 17% decline in tuna exports, dropping to US$845 million due to a downturn in aquatic exports. However, a remarkable recovery was seen in early 2024, with a 58% increase in January, pushing the export turnover to over US$79 million, and a 21% increase in the first two months, reaching US$131 million. This resurgence is credited to Vietnamese exporters' strategic market diversification, targeting over 80 global markets and capitalizing on free trade agreements, especially with the EU and the UK. The optimism for future growth is particularly strong for markets like the UK, where Vietnamese tuna is gaining traction, benefiting from tariff preferences under the Vietnam-UK FTA (UKVFTA).