The article provides an in-depth look at the pineapple cultivation industry in Vietnam, focusing on the Queen Cau Duc pineapples grown in Hau Giang and Tac Cau, Kien Giang province. It highlights the unique challenges and profitable opportunities faced by local farmers like Mr. Ba Tai, who navigates the cultivation of these pineapples in the Mekong Delta's alkaline soils. Despite the lower yield of Queen pineapples compared to the more productive Cayenne variety, their high market demand, especially during off-seasons, makes cultivation lucrative. The article also explores the historical shifts in pineapple cultivation and trading within Vietnam, noting a resurgence in Queen pineapple popularity due to improved cultivation and processing techniques. While the export market has seen fluctuations, the domestic consumption of pineapples remains strong, underscoring a sustainable market for local producers.